Have a good idea of the story you want to tell before you meet with a production company.
Coming up with creative ideas for a commercial or Industrial are not always an easy task. That is why advertising agencies make a lot of money. But before you take on the task of hiring an ad agency or production company, do a bit of leg work and come up with a few great ideas to take in to those meetings. It will save you a lot time fine tuning ideas that you like. The team you eventually hire will refine your ideas, potentially even take them in a different direction which you will like, but having a general direction before you take the meetings is ideal.
Hire the best production company you can afford
It’s true, commercial videos are not cheap. If you would like to learn more about how much a commercial video will cost, please follow the link. Like most things, you get what you pay for. The best commercial production companies charge more because they use the best hardware and software. Great production companies produce content for the world’s best brands, and they charge a premium. If you are just starting out, you may not need to hire a company that works with Sprite or Ferrari, your audience may not need the added Visual Effects that will cost an additional 100K, so in that case, work with a company that produces high quality content in a style that you like. Your job is now to play the role of a window shopper. Browse each production company’s website and look at their new production reel. If you like the reel, schedule a call.
Hire the best casting directors with relationships to top talent in the market
If you are like most business owners, you are budget conscious. You have worked hard to build your company and you want to save where you can. Trust me on this, talent is not where you want to cut corners. Casting the right talent can make or break your project. It’s the reason most news anchors went to journalism school and actors studied theater in college or high school. Talent train to be comfortable in front of a camera and understand how to convey emotions. Professional casting directors work with the best talent agencies and management companies in any given city. They can save you weeks of time sourcing the best talent a market has to offer.
Hiring local saves you money. Think about it like this. If you own a restaurant and you need milk everyday. Would it be more cost efficient to find a local dairy farmer and buy from them, or buy from a farmer in Texas? Shipping milk across state lines incur additional costs. You have to pay for the driver, you have to pay for the refrigeration, you have to pay for the gas. Hiring local actors allows you to cut out hotel costs, airfare, travel days. Oh yes, you will have to pay talent for travel days if you fly them in from other markets.
Make sure to at least two adjustments are added to your quote
Once your commercial or industrial video is complete, you may or may not be absolutely in love with it. In the off chance you are not 100% in love with it, you deserve the right to have it amended. Most production companies want you to be happy with the product you paid for so the company would be more then happy to offer this solution before making the deal. If they do not, ask for up to two adjustment edits. This allows you both to walk away from the production happy with the end result.