Creating an effective post-production video entails patience, devotion and the necessary tools required to stitch 360 VR footage, edit sequences, and/or initialize visual effects to bring about a concise final piece for distribution.
If you have not read our other articles on Post Production, you can find them here:
Small details you need to know about post production in filmmaking
What goes on in Post Production Studios
Visual Effects – A New Benchmark in Video Production
So, have you gone through the intricacies of producing an engaging and compelling video and now you are wondering how to create an effective post-production video? Here are a few tips that will enlighten you on how to create one:
Edit the Video Content
Once a video is produced and completed, post-production begins with editing. This should be done by experienced and skilled personnel to align your story with the best footage and select the best options to use in the final video edit. An editor ensures that the film is edited in such a way that the core message is passed across when cutting through the scripts.
When giving feedback on your video, be clear, specific and ensure everything your request stays on-brief. Always allow a reasonable amount of time for your changes to be made.
Add Graphics and Effects
Often, graphics and special effect bring your video to reality though this does not apply to every post video production. Video assets ranging from animated characters to video effects (VFX) and motion graphics showing facts and figures can be made with special effects (SFX) as this has the ability to spice up your video.
Ensure to make your graphics and effects follow the script closely and conform to the rest of the video. Adding graphics can be carried out alongside with editing or immediately after editing.
Mix Music and Soundtrack
Not only do visuals make a video outstanding, but the audio is also equally important to achieve a great post-production video. To produce an engaging sound mix, sound effects, and noises, sometimes referred to as foley or sound design, should be adequately added to enhance the experience of your video production. Certain post-production videos need some background music to bring the video to life.
Ensure that music included in your video complements the tone of the video, does not tamper with the core message, and is appropriate for your target audience.
Record the Voiceover
This isn’t necessary for every video but the highest quality audio possible has been the secret to the best production houses for years. If your video production utilizes voice over talent, his or her timing and tone should fit the story. A good voiceover should be appealing to your target audience and should be able to reinforce your core message as well as producing pleasant-sounding audio. Capturing clear audio on set or in the post-production studio will help make the editing and overall post-production process easier.
The voice over should fit cohesively with the video production and give the editor the flexibility to try several different takes.
If you are in need of an experienced post production studio in Atlanta, contact us. Good luck!