The Secret to Success for Video Production Companies: Attracting More Clients

Turning your video production skills into a thriving business isn’t just about technical proficiency and gear – it’s about landing and keeping clients. But don’t worry, securing clients is possible with a strategic approach and a bit of effort! Video is a powerful tool for businesses to connect and captivate their audience. And, as a video production expert, you don’t have to be a marketing guru to succeed. By unlocking the secret strategies that top video production companies use, you can take your business to new heights.


In this digital age, video content is more important than ever for businesses looking to reach and engage with their target audience. As a result, there has been a surge in demand for video production companies to create high-quality videos for their clients. But how do these companies attract new clients and grow their business?

Here are a number of effective strategies video production companies and video production professionals use to get clients:

Unleash Your Video Production Potential with a Focused Client Strategy

By knowing your ideal audience and targeting your efforts, you can skyrocket your success in the video production industry. Leverage your past experiences, areas of expertise, and unique shooting style to zero in on your niche and showcase your expertise. Foster lasting relationships with past clients and always be on the lookout for new opportunities to showcase your skills. With a clear focus on your target market, you’ll be unstoppable in your mission to create stunning and impactful video content for businesses and beyond.

Create Video Production Samples

Your portfolio is your key to unlocking the doors to success in video production. Don’t underestimate the power of a strong portfolio in attracting clients. They want to see what you’ve accomplished, not just hear about it. So, invest time and effort in showcasing your best work. A comprehensive portfolio is your ultimate sales tool, and it’s the best way to demonstrate your abilities and set yourself apart. We are happy to provide tips on how to get started in video production.

Offer Unique Services

Differentiate yourself from your competitors by offering unique services that meet the specific needs of your target audience. For example, if your target audience is small businesses, you could offer a package that includes both video production and marketing services.

Network like a Marketer

Networking is an essential aspect of growing your video production company and securing top-notch clients. By actively participating in your community and building meaningful relationships, you can gain a competitive edge in the industry.

To maximize your networking efforts, start by identifying your ideal client. Consider your past experiences, areas of expertise, and shooting style to narrow down your niche. This will make it easier for you to promote your services and showcase your expertise.

Don’t forget to reach out to past clients who have given you positive experiences. Check in on them and inquire about any current or future projects. Building strong relationships with clients is key to long-term success in video production.

To attract more leads, focus on boosting your online presence through SEO and content marketing. Participate in online discussions about videography, join local business groups, and showcase your expertise. The power of video as a medium for conveying messages makes it a valuable asset for businesses, and as a video production professional, you have the opportunity to make a big impact.

Networking is about making meaningful connections, not just promoting your services to strangers. By taking a collaborative approach and actively engaging with others in your industry, you increase the chances of securing your next big client. So go ahead, put yourself out there, and take your video production company to new heights!

Have Online Presence

Having an online presence is crucial for new video production companies in today’s digital age. Here’s why:

Visibility: An online presence helps you reach a wider audience and increase your visibility in the industry.

Credibility: Having a professional website and social media profiles shows that you are serious about your business and enhances your credibility with potential clients.

Lead Generation: An online presence helps you generate leads through search engine optimization (SEO) and content marketing. This can help you attract more clients and grow your business.

Competitive Advantage: With most businesses having an online presence, not having one can put you at a disadvantage. By having an online presence, you can stay ahead of the competition and keep up with industry trends.

Easy Access: An online presence makes it easy for clients to find you, view your portfolio, and contact you for inquiries.

In conclusion, an online presence is essential for new video production companies to reach their target audience, establish credibility, generate leads, stay ahead of the competition, and provide easy access to potential clients.

Showcase your work across Digital Marketing Platforms:


Once some of the best video clips have been selected, create a YouTube and Vimeo account (if you don’t have one already) and the business name as the usernames.

Although you can start with a free Vimeo accounts, you would need to consider upgrading to Vimeo’s Pro or Business accounts. Why? These options, in particular, will let you create a customizable video production portfolio site that increases your exposure. If you’re looking for business video hosting, you need to pay for a Vimeo Pro account ($199/year). Paid membership entitles you to customize and brand your own video player, powerful analytics, and more. Trust me, it is definitely worth it in the long run.

Uploading to YouTube is a large community where users can subscribe to your channel and receive updates whenever your videos have been uploaded and yeah YouTube is also free. There are no premium plans. So you should make optimum use of this tool.

When all is set up and ready to go, you should upload those selected video clips and use SEO keyword-targeted titles. Focused titles will increase the chances of your clips showing up on the search engine.

Social Media

Did you know that it is an established fact that more than 1 of 3 internet users say they go to social networks when looking for more information about a brand or product? An average person in 2019 would check their Instagram or Twitter at least twice a week and yes, you have guessed it. There is a possibility that they just stumbled upon your company’s Instagram or twitter page, checked out what you can offer, even getting linked to your YouTube or Vimeo and already giving you a call because they are impressed with what they see. For more ideas on How to Get Started in Professional Video Production Using Social Media, follow the link.

So, stay up-to-date, get out there and start selling your company.


Be intentional about creating the company culture. Decide upfront what you will value as a company, and communicate this throughout the organization. Also, remember that the only hard part is making connections and pitching what the company can offer to clients.