How Much Does It Cost to Produce Animation – and Why?

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How Much Does It Cost to Produce Animation – and Why?

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An animated explainer video is still an effective way to deliver a business idea in an engaging and concise manner. With the rise of video as the preferred medium for online content, incorporating animated videos into your marketing strategy can help attract and retain your audience’s attention.

Today, video accounts for over 80% of all internet traffic, and studies show that after watching a video, up to 84% of consumers are more likely to buy a product online. That’s why companies, like yours, are turning to video production services and video marketing to boost their online presence.

Take, for example, a company like Ready who created an animated explainer video a few years ago. The video not only increased their monthly income by $21,000 but also proved to be a timeless piece of content that’s still in use today. That’s the kind of ROI that video production companies can offer.

Whether you need brand video production, explainer video production, promotional video production, or commercial video production, there are plenty of options available, including animated video production. Animated videos are not only cost-effective, but they’re also simple and easy to understand, making them an excellent choice for conveying complex ideas in a visually compelling way.

If you’re looking for a production company in Atlanta or Atlanta post production services, you’re in luck. With so many film production companies and corporate video production services available, you’re sure to find one that can help you create the perfect animated explainer video for your business.

If you’ve been exploring animation studios for your next video project, you might have noticed that pricing information is often not readily available on their websites. That’s because every animated video is unique and requires a custom budgeting approach just like any other tailored product.

Creating a high-quality animated video involves many specialized factors and can be a complex process, which is why budgeting your animated video project can present a challenge. Understanding the factors that affect animation costs is crucial to ensure your video production meets your expectations while staying within your budget.

At Bolt Entertainment in Atlanta, we specialize in animated video production and can guide you through the process of creating an incredible video for your brand. Our team can work with you to identify your project’s specific needs and deliver a tailor-made video that fits your budget. Contact us to learn more about our animation services and how we can help bring your vision to life.

What Stands Behind Animation Production Costs?

Let’s start with the basics. When it comes to animated videos, the two most important factors that influence the cost are the video length and the style. These factors help determine how the video will look and how it will be produced.


Most animation studios start discussing pricing by asking about the video’s length. This helps the studio plan the number of designers and animators needed for the project, as well as estimate the production time and schedules. Keep in mind that longer videos may come with a discounted rate due to the economies of scale, but videos longer than 60 seconds are usually not suitable for marketing purposes. If your video serves as training material, it can of course be longer.


It’s essential to create a unique video that stands out and resonates with your brand. To achieve this, the animation studio should offer you a selection of styles. While whiteboard animation was a popular format for explainer videos in the past, it’s no longer innovative. Nowadays, it’s better to choose from 2D cutout animation, frame-by-frame animation, 3D renders, motion graphics, kinetic typeset, or stop motion.

Keep in mind that animated videos are custom-made products that need to be budgeted accordingly. While some styles may be cost-effective (such as whiteboard animation or motion graphics), others may come with substantial costs, especially 2D or 3D videos that may appear simple but require many hours of character design and narrative development.

It’s worth noting that pricing can vary depending on the animation studio you choose. To find the best value for your money, consider researching different video production companies and services, and check their pricing and portfolio to see if they are a good fit for your needs. If you’re based in Atlanta, you can also look for production companies in Atlanta that specialize in animated video production, post-production, and other film production services.

Budget Your Animation Project Like A Champion

Let’s talk about animated video production costs. Two key factors that affect the pricing of animated videos are video length and style. These factors determine what your video will look like and how it will be produced.

When discussing pricing, most animation studios start by asking about the length of your video. This helps them plan how many designers and animators are needed for the project and calculate production time and schedules. Longer videos may receive a discounted rate due to economies of scale, but it’s important to note that videos longer than 60 seconds are rarely functional for marketing purposes.

To create a unique video that truly represents your brand, the animation studio should offer a variety of styles to choose from. While whiteboard animated videos used to be popular for explainer videos, they are now considered outdated and boring. Instead, consider styles such as 2D cutout animation, frame-by-frame animation, 3D renders, motion graphics, kinetic typography, or stop motion.

It’s important to remember that animated videos are customized products, and as such, they should be budgeted accordingly. While some styles may be more cost-effective, such as whiteboard animation or motion graphics, others can create substantial costs, especially 2D or 3D videos that involve character design and developing a persuasive narrative.

In today’s competitive video production market, it’s important to find a reputable video production company that can deliver high-quality video production services. Whether you’re looking for corporate video production, brand video production, explainer video production, promotional video production, or commercial video production, a production company in Atlanta can help you achieve your goals. Don’t forget to consider post-production services to ensure your video looks and sounds as professional as possible.

When it comes to video production, generic cookie-cutter videos just won’t cut it anymore. If you’re looking for a custom 2D animation, pricing is typically calculated on a per-minute basis. A 60-second video can cost anywhere between 3,000 and 50,000 USD, depending on the complexity of the project. A simple whiteboard animation with no characters and stock graphics would be the most cost-effective option, while a multi-character animation with advanced research, scriptwriting, development, directing, camera angles, frame-by-frame animation, VFX, SFX, and TV copyright would be the most expensive.

For 3D animation, the costs are even higher and may not provide the best value for your marketing budget. The least complex 3D videos can cost around 10,000 USD per minute with pre-made models purchased online and modified. The most complex projects, with multiple characters and advanced features, can cost up to 200,000 USD.

If you’re looking for high-quality video production services, be sure to work with a reputable production company with a proven track record of success. From corporate and brand videos to explainer and promotional videos, their expertise in animated video production can help you achieve your marketing goals. And don’t forget about post-production services to add that final touch of professionalism to your video.

But remember this

Producing your first animated video is like making a first impression. And first impressions matter a lot in marketing. It’s essential to invest in an animation project that creates a top-notch video that resonates with your audience. Cheap offers should be approached with caution since they may compromise quality.

Investing in a branded animated video helps grow your business and showcase your brand in a new way. Plus, animations generate a measurable return on investment, including increased SEO results, better customer satisfaction and engagement, and a significant boost in sales and conversions.

Therefore, if you have a great video idea, don’t hesitate to contact a professional animation studio that can help you bring your vision to life and give an instant boost to your brand. Remember, your first animated video will either make or break your brand, so make it count.

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