What is Commercial Video Production

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What is Commercial Video Production

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When you think of commercial video production, you might picture a glossy TV ad or a polished promotional video for a business. And you wouldn’t be wrong! Commercial video production encompasses any type of video that’s created for marketing, advertising, or promotional purposes.

At its core, commercial video production is all about storytelling. Whether you’re trying to sell a product, promote a brand, or raise awareness for a cause, video is an incredibly powerful medium for capturing attention, creating emotional connections, and driving action.

The importance of commercial video production cannot be overstated. In today’s digital age, video has become the most popular and effective way to communicate with audiences online. Video can be shared and consumed on social media, websites, and other digital platforms, making it a versatile and cost-effective tool for reaching a wide audience.

Whether you’re a small business owner, a marketer, or an individual looking to create a personal brand, commercial video production can help you achieve your goals and stand out in a crowded market. With the right video content, you can capture attention, build trust, and inspire action among your target audience.

Why Hire A Commercial Video Production Company?

When it comes to creating high-quality video content, there’s no substitute for the expertise and experience of a professional commercial video production company. Here are some of the key benefits of hiring a commercial video production company:

Benefits of Hiring a Commercial Video Production Company

Professional Quality

A commercial video production company has access to top-of-the-line equipment, software, and talent that can help you create videos that look and sound amazing.


A commercial video production company has a team of experts who can help you with every aspect of the production process, from concept development to scripting, casting, shooting, editing, and more.

Time and Cost Savings

Hiring a commercial video production company can actually save you time and money in the long run. With their expertise and resources, they can streamline the production process and help you create videos that are more effective and efficient.

Increased ROI

By creating high-quality video content, you can increase your return on investment (ROI) by driving more engagement, leads, and sales. Commercial video production companies have the experience and knowledge to help you create videos that achieve your goals and deliver results.

Choosing the Right Commercial Video Production Company

When it comes to choosing the right commercial video production company, it’s important to do your research and consider factors like experience, expertise, portfolio, pricing, and more. Here are some tips for choosing the right commercial video production company for your needs:

Look for Experience

Choose a company with a track record of success in creating high-quality video content for clients.

Review their Portfolio

Check out their previous work to get a sense of their style, quality, and creativity.

Consider their Expertise

Look for a company that has expertise in your industry or niche, and can bring unique insights and perspectives to your project.

Compare Pricing

Get quotes from multiple companies and compare their pricing and services to ensure you’re getting a good value.

By following these tips and working with a reputable commercial video production company, you can create high-quality videos that engage, inspire, and drive results.

The Process Of Commercial Video Production

Creating a successful commercial video requires careful planning, expert execution, and meticulous attention to detail. Here’s a breakdown of the three key phases of the commercial video production process:

Pre-Production: Planning and Preparation

Before the cameras start rolling, there’s a lot of work that goes into planning and preparing for a successful commercial video production. During the pre-production phase, the video production company will work with you to define the project goals, identify the target audience, develop the creative concept and script, scout locations, cast talent, and plan the shoot schedule.

Production: Shooting the Video

Once the pre-production work is complete, it’s time to start shooting the video. During the production phase, the video production company will work with you to capture the footage, audio, and other elements needed to bring the project to life. Depending on the scope of the project, the production phase can take anywhere from a few hours to several days or weeks.

Post-Production: Editing and Finalizing the Video

After the footage has been captured, the video production company will move on to the post-production phase. During this phase, they will edit the footage, add music and sound effects, color correct the footage, and add any special effects or animations. The final product will be a polished, professional video that meets your goals and objectives.

Overall, commercial video production is a collaborative effort between the video production company and the client. By working closely together through each phase of the process, you can create a video that’s visually stunning, emotionally impactful, and drives real results for your business or organization.

Examples Of Successful Commercial Video Productions

There’s nothing quite like seeing the results of a successful commercial video production firsthand. Here are some examples of companies that have leveraged the power of video to engage their audience, build brand awareness, and drive real results:

Case studies of successful commercial video productions

Dollar Shave Club

Dollar Shave Club is a subscription-based razor and personal grooming product company founded in 2011. In 2012, the company released a comedic video titled “Our Blades Are F***ing Great,” which quickly went viral and helped to establish the company as a major player in the razor industry.

The video featured Dollar Shave Club’s founder, Michael Dubin, delivering a humorous monologue about the company’s approach to razor blades and personal grooming products. The video was shot in a single day and reportedly cost only $4,500 to produce.

The video struck a chord with viewers, who appreciated the irreverent humor and authenticity of the message. Within hours of being uploaded to YouTube, the video had generated tens of thousands of views and was soon being shared across social media platforms.

The video’s success was a major turning point for Dollar Shave Club, helping to catapult the brand to success and establish it as a major player in the razor industry. Today, Dollar Shave Club is valued at over $1 billion and continues to produce innovative and engaging marketing campaigns that resonate with its target audience.

The success of Dollar Shave Club’s “Our Blades Are F***ing Great” video is a testament to the power of creativity and authenticity in marketing. By taking a bold, irreverent approach to a traditionally dull product category, Dollar Shave Club was able to capture the attention of its target audience and build a loyal following that continues to drive the brand’s success today.


Apple is a technology company known for its innovative products, sleek design, and marketing prowess. In 1984, the company released what would become one of the most iconic commercials of all time: the “1984” ad.

Directed by Ridley Scott, the ad was created to promote the launch of Apple’s Macintosh computer. The ad was a nod to George Orwell’s dystopian novel “1984,” and featured a group of people dressed in drab, uniform clothing listening to a monotonous speech by a Big Brother-like figure on a giant screen. Suddenly, a woman dressed in bright colors bursts into the room and throws a hammer at the screen, shattering it and freeing the people from their conformity.

The “1984” ad aired during the Super Bowl, a time when companies typically released flashy, product-focused commercials. The ad was a departure from this norm, featuring no footage of the product being sold and instead focusing on the idea of liberation and freedom of thought.

The ad was a huge success, generating buzz and cementing Apple’s reputation as a forward-thinking and innovative brand. Today, the “1984” ad is still considered one of the best commercials of all time and is often used as an example of the power of storytelling and bold marketing.

The success of Apple’s “1984” ad is a testament to the power of creativity and taking risks in marketing. By stepping outside of the box and delivering a message that resonated with its target audience on a deeper level, Apple was able to generate buzz and build a loyal following that has continued to drive the company’s success for decades.

Old Spice

Old Spice is a men’s grooming brand known for its classic scents and traditional branding. In 2010, the company released a new campaign called “The Man Your Man Could Smell Like,” which would go on to become one of the most successful advertising campaigns in recent history.

The campaign featured a series of commercials featuring a suave, shirtless man speaking directly to the camera and delivering witty, humorous one-liners. The commercials were a departure from Old Spice’s traditional branding and caught the attention of viewers with their irreverent humor and creativity.

The commercials quickly went viral, with millions of views on YouTube and countless shares across social media platforms. The campaign also featured a personalized video response campaign, in which viewers could tweet or post questions to the Old Spice Man, who would then respond with a personalized video.

The success of the “The Man Your Man Could Smell Like” campaign helped to rejuvenate the Old Spice brand and drive sales. The campaign’s focus on humor and creativity resonated with its target audience, helping to attract a younger demographic while still retaining the loyalty of its traditional customer base.

Today, the “The Man Your Man Could Smell Like” campaign is considered one of the most successful advertising campaigns in recent history and is often cited as an example of the power of humor and creativity in marketing.

The success of Old Spice’s “The Man Your Man Could Smell Like” campaign is a testament to the power of taking risks and being creative in marketing. By stepping outside of its traditional branding and delivering a message that resonated with its target audience on a deeper level, Old Spice was able to generate buzz, attract new customers, and drive sales.

Lessons learned from successful commercial video productions

Creativity is Key

Successful commercial video productions often rely on creativity and originality to stand out and capture the attention of viewers.

Emotion is Powerful

Whether it’s humor, inspiration, or nostalgia, tapping into emotion can help make a commercial video more memorable and effective.

Know Your Audience

Understanding your target audience is crucial when creating a commercial video. By tailoring the message and tone to resonate with your audience, you can maximize the impact of your video.

Consistency is Key

Successful commercial video productions often feature consistent branding, messaging, and visual elements that help to reinforce the brand and build trust with viewers.

By studying successful commercial video productions and the lessons learned from them, you can gain valuable insights into what works and what doesn’t when it comes to creating effective video content for your brand or business.

Are you tired of mediocre video production results that don’t deliver the impact you were hoping for? We understand the importance of maximizing your investment in video content. That’s why we are proud to be among the best video production companies in Atlanta.

We know that every project is unique and requires a personalized approach to truly deliver the results you’re looking for. With cutting-edge equipment and the latest technology, our team of experts will work closely with you every step of the way to ensure that your vision is brought to life. Our focus on quality and customer satisfaction sets us apart from the rest and guarantees that you will be thrilled with the final product. So why settle for anything less? Partner with Bolt Entertainment and experience the difference for yourself.

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