Video content makes up 80% of global internet consumption this year and brands are taking this statistic, betting big, and producing video assets across all marketing platforms – linear to digital.

Most smaller businesses tend to pay more attention to content writing and disregard video content. However, studies have shown that video content sharing is taking over social media platforms. This is enough reason to join the YouTube, Vimeo, Instagram and Facebook social train. Apart from this, videos are very important because they are small digestible messages you can share with customers which relay your brand’s image, values, beliefs, and overall story. One thing to keep in mind is that if you can only choose one, quality is better then quantity. A video with poor audio, poor video quality or both, has a less likely chance to be shared. So make sure you produce a good video. This is why it is so important that you hire the services of a video production company with the experience and expertise needed to produce quality videos.

Why is Video Production important for your Business?

Studies show social videos generate 1200% more shares than text and image content combined.

Consumer checking out video content on social a channel

Images can often explain brand messages better than text, and let’s face it people are spending less time reading. Images are great, but videos allow marketers the chance to capture the imaginations of customers and engage them where ever they choose to digest content. Videos that speak about your product, brand or service will help build an emotional bond with your audience. Also, creating a branded video can bring light to certain issues that have kept your customer in the dark. Simply put, video is a better way to enhance communication with your target audience, build trust, increase sales traffic and hopefully establish a long term relationship.

Market your Business the right way

A business video or commercial is the right way to market your brand to the world. Capturing all of the things your company stands for and summarizing information about your product or service in a short video will attract potential customers to your business and remind your loyal customer base why they love your product and/or service so much. Seventy-eight percent of people watch online videos every week and 55% view online videos every day. If you are not creating videos, you are loosing out on a lot of opportunities. Videos help your business stand out in the marketplace and marketers who use video grow revenue 49% faster than marketers who do not use video.

Today, videos have become a necessity in digital marketing and effective tool for your business success online. Video production requires a lot of skill and knowledge so make sure you approach a qualified production company in order to get the best production value you possibly can.