Stereotypes are Everywhere
Someone wise once said, “Do not judge a book by its cover.” Turns out no one really listened to him. Most of us judge everything by the first look we get.
I am sure you do too. You could either judge it by reading the first chapter? Or you could even be caught judging the book based on the synopsis given on the back cover of the book. I know for a fact that some may even judge the book by just the color of the book cover. Book covers help us to determine the excellence of the book, the significance of the book, the consistency of the book, and the objective of the author.
The argument at hand is that of your brand’s “cover” being the way your video is marketed. In the past, it may have been solely dependent on your website but times have changed.
The way that a great website was extremely essential a few decades ago, the same way, now it’s said to be the same about the quality of the videos.
We’ve reached the point in time where both the quality of the website and the videos need to be at par constantly. Go big or go home. The cover(s) ought to be grand because you’re being evaluated with each passing frame.
There are no second or third impressions!
As an inherent quality, we critique… constantly. We inspect our surroundings, always reviewing what we see and hear. We must; it’s just the way we are programmed to function. “Is this food fresh?” “Is this corporation reliable?” “Is this school good quality for my kids?” Always weighing our pros and cons.
It’s also inevitable for people to be busy in today’s age. From the buyers to the sellers, everyone is occupied in doing something. If the customers of a grocery store do not have the time to understand the reason why they found one pack of expired milk or why your store is well lit, then you need to understand that it’s the same when it comes to the customers of your brand.
No matter how big the discount is, as soon as your customer judges you negatively, they’ll be on your competitor’s site seeing how they “feel” about what they have to offer.
Product videos are created with the main purpose of selling a product and offer an opportunity to communicate all of the highlights and features of a product which are typically written on the product page in text but with the added bonus of showcasing glamour shots of the product.
In most cases, it doesn’t matter how good the product is, it all comes down to the way the customer perceives it.
Consumer perception is mainly centered on the study and breakdown of the usefulness generated from the approval of wants and needs. The key standard of consumer perception theory is the law of diminishing marginal utility, which offers an explanation for the law of demand and the negative slope of the demand curve.
It’s just how it is. There is a long list of examples which states this fact to be true, but the question is: who really gets chosen? The brands that verbalize to the customer empathetically, convey a resolution without a doubt and institute faith consistently are the real winners of this race. Once the consumer detects even a hint of incompetence, they instantly reduce their trust and it’s tough to get them to trust that brand ever again.
No such thing as ‘Good Enough’ in the 21st Century anymore!
Once upon a time, there was an era where something good enough was actually good enough. But, like all things, time passes by and good enough isn’t good enough anymore. Your audiences today are video experts. They are qualified enough to detect the subtlest of nuances and immediately recognize whether your video is impressive in a heartbeat (or 24 frames). Your audiences already know the projected message of every video you manufacture and they will instantaneously (although still subconsciously) judge your effort. Their judgment will either result in the fact that they will continue watching the video or they will move on to something better. High-quality video is compulsory to hold your Key Persona™, because today, the audiences are smarter than ever.
Now, it’s important for you to know that you don’t need money to produce a good video. The video that is made may not require detail-heavy design or high-production value, like if you’re trying to teach someone how to use a specific function on how to turn on the stove, you may not need a very in-depth video to achieve the Key Persuasion.
But when you are working on a video that requires you to invest in it in monetary terms, you must not cut corners or else you will lose the customers faster than you can imagine.
Digital Video production is similar to film making but records data in digital hard drives as an alternative to film. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the development aspects of the video production procedure before filming begins. This includes scriptwriting, scheduling, logistics, and other executive duties. Production is the stage of video production which captures the video substance (moving images /videography) and involves filming the subject matter(s) of the video. Post-production is the act of selectively combining those video clips through video editing into an over and done with product that tells a narrative or communicates a memorandum in either a live happening situation (live production) or after physical production has occurred (post-production).
Your videos are the direct representation of your brand, in easier words: The greater the videos, the greater the brand. The videos play the role of conversing for the brand. It is a crime to cut back on the aesthetics of the video because it does the most damage. It’s no different than a customer showing up to a hotel to check in the receptionist is sitting there wearing sweatpants. A fine hotel is represented by the staff that works there and same is the case with the aesthetics in a video.
Consumers are humans after all and that’s why it’s not that difficult to predict their actions. We all want to buy the products that make our lives easier for us in terms of quantity and quality. And when it comes to selling, it is simple: conclude how much trust is needed for the customer to buy the solution to the problem that we’re selling and don’t ever create any products or services below that standard, especially when it comes to creating videos, because it verbalizes louder for the brand than any other marketing asset.
Humans have the inherent characteristic of being critics and that’s what makes them rational. They are in a constant thought process of weighing out their costs and benefits.
We try our best to produce videos so great, that the customers do not have anything to complain about.
We’d love to talk to you about how we can do that for you next.