What goes on in Post Production Studios?

Once a production company finishes shooting video content, it goes through post-production to put on the project’s final touches. Post-production in Atlanta GA involves editing of raw footage to cut unwanted scenes, adding transition effects, working on visual effects to make the video more appealing and ADR. It is usually the final step in production before the video is coded and distributed. Below, we shall briefly discuss the activities that are carried out during post-production including our post-production studio in Atlanta


The first thing you need to do is pick out and edit your story. There is the traditional way of editing where you splice a video on film equipment, or you could go with the digitized way where you get them scanned to digital format. Whichever is more familiar with you works fine. Get your cinematographer to edit the flow of the video. We work with some of the best editors in the market so if you are in need of a polish, or a full-on edit, we can hook you up with artists who know their way around cutting table. Sound editors need to come on board to enhance the director’s and cinematographer’s work with quality sound.

Auto Dialogue Replacement

This particular part of editing is where the actors in the video come back to record audio for the parts that were not captured clearly during principal photography. It involves recording new audio and syncing the dialogue to improve sound quality throughout the video.


Background noises (Foley) should be added to the video to make it appear as real and natural as possible. This is what foley artists aim to do. Foley artists are called upon to add these sound effects as appropriate into the video. Horse trotting, crinkling of paper, sipping coffee.


When it comes to adding music to your video, one should always use original scores and music. For this reason, we work with Grammy award-winning producers and engineers to set the tone. If you do not have access to these kinds of artists, we get it.

NEVER, I repeat never use someone else’s music that you do not have the rights to. Doing this will undoubtedly attract lawsuits, especially if you plan to distribute the video. If you do not have access to a great producer, find a local musician and convince him or her to records music for your video, and that way you will have rights to the tracks.

Trailer preparation

In the cases of television and film, a trailer is cut which highlights what one can expect from the actual video production. It builds up the anticipation of the viewers and makes them look forward to the video/film dropping. The decision on whether they want to watch it or not will heavily depend on your trailer.

A lot of work happens in our post-production studio in Atlanta.

The more sophisticated the video as in the case of a 360 video production and/or virtual reality, the more the work needs to be done to produce the finest video asset.