Plan vertical and horizontal video together before filming. Match the framing, coverage, graphics and edit structure to each intended viewing context.
Plan the Vertical Edit Before You Shoot the Horizontal Film Read More »
Send your video editor the footage, brief, selects, brand assets and delivery requirements needed to build a useful first cut without guessing.
What to Send Your Video Editor Before the First Cut Read More »
Approve a brand film treatment when you can connect its central message to specific scenes, understand the brand’s role in the story and explain why the intended viewer would care. Ask what the film will actually show, not just how the proposal says it will feel. A treatment should make the creative direction reviewable before
Before You Approve a Brand Film, Ask What Every Scene Proves Read More »
Choose live action when your viewer needs to see real people, a real place or the product working. Choose animation when the message needs a view that filming cannot easily provide, such as an internal mechanism, an abstract process or a designed world. Combine them when the explanation needs both. The right format follows the
Animation vs. Live Action: Choose What Your Buyer Needs to See Read More »
