What is a Video Production Company?

How do Video Production Companies work?
August 1, 2019
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August 10, 2019

What is a Video Production Company?

The simple answer is that Video Production Companies produce professional video assetsProfessional video production companies, like ours at Bolt Entertainment use professional audio and video recording devices, hardware, and software to capture and record sound and images.  Back in the days of old Hollywood, video production was referred to as, motion pictures.

There are all sorts of video productions.  Typically, video production companies focus on niches within the production community.  These niches include but are not limited to:

Commercial Video Production

Yellow Lamborghini with Man

Commercial Videos are advertisements/messages from brands to consumers attempting to capture attention, just in case you may want to purchase their product or service.

Music Video Production

post production studios in Atlanta

As if you didn’t already know this, Music Videos are videos that go with songs from your favorite musicians.

Branded Content Production

 

R2D2 moves across a Star Wars setBranded Content can be a little tricky.  Similar to commercial video production, branded content are messages from a brand to a consumer.  However, Branded content typically uses a third, sometimes a fourth brand in the commercial.  As an example, Mercedes might use Luke Skywalker as their on-camera talent and the Mercedes turns into the Millenium Falcon and takes off to a galaxy far far away.  Only Real Star Wars fans will get the reference.  Branded content uses third party brands to increase the marketing value of a video asset.

Unscripted Content Production

Reality TV stars

Reality TV stars from “The Hills” on the red carpet

Unscripted Production companies focus on producing your favorite reality shows.

Scripted Production – Television & Film

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Scripted production companies usually come in two types.  Television and Film.  You know the difference so we won’t get into those details.  In Hollywood, production companies stay in their lane.  Film production companies usually produce films and television production companies usually focus on television production.  They “specialize”  much like a neurosurgeon does not deliver babies.

Smaller Video Production Companies often will specialize in many of these niches.  The biggest and best, however, typically specialize in one, maybe two sectors and then dominate without spreading themselves too thin.

How do Video Production Companies Work?

As you can tell, there are many different types of Video Production Companies and they tend to work differently.  Producers, Executive Producers, Writers, and Directors lead production companies.  These creative executives tend to solicit and aggregate work for his or her company. Below explains how different types of production companies work.

Feature Film Video Production Companies

Producers at the head of Feature Film Video Production Companies work with Film Studios like Lion’s Gate, Paramount, etc to produce the movies you watch on television or digital platform.  Development executives from the studio and production company work with writers and directors to develop the story then bring it to screen.   Within the production company are a number of creatives and operations employees that work to bring a movie to the big screen.  Some of those jobs include:

Production Manager – Oversees day to day operations of the entire production

Assistant Director – Helps the Director keep track of what is going on throughout the production

Assistant Camera – Helps the Camera Operator and DP with lense changes and suggestions for lens and lighting

Camera Operator – Individual operating the cameras on set

Drone Pilot – Fly Drones which carry cameras

Drone Camera Operator – Operates the camera carried by the drones

Director of Photography – Blocks off shots and styles lighting

Foley – Creates sound you hear.  A glass-shattering, gun cocking, etc.

Key Hair – Leader of the Hair Department

Key Makeup – Leader of the Makeup Department

Key Wardrobe – Leader of the Wardrobe Department

Set Designer – Designs what the camera captures on set either by building the set or moving things in and out of a room

Sound Mixer – Records and mixes sound on a production.

There are many other jobs on set, bet these are the main ones.  For a more detailed report on How Video Production Companies Work, click the link.

Commercial Production Companies

Commercial Production Companies utilize many of the same crew as Feature Film Production Companies, described above.  The difference is the type of work they specialize in.  Commercial Production Companies work with writers and directors that specialize in shorter form content.  Writers and Directors that work on 30 seconds to 1-minute content think differently than writers and directors that work on longer-form content.

Think about it like this.  Not all runners are built for the 100M.  Some train for it, others train for the mile.  Think about writers like this as well.  At the end of the day, a professional runner that trains for the mile will still be faster than the average fast human, professionals that specialize in commercials work on commercials day in and day out.  They think within a 30-second time span, a 30-second window to tell a story, whereas writers of feature films tell stories over 75 – 120 minutes.

How do Video Production Companies Make Money

HA!  Now there is a loaded question.  “However you can” is one way to look at it.  At the end of the day, you start where you start.  Start shooting videos for whoever asks you for one.  Start a page on social media, showcase your work.  If someone likes your work, they will reach out and hire you.  Get to know your local businesses/entrepreneurs, 82% of internet traffic will be video within the next two years.  Everyone needs video.  Truth be told, this is a massive question.  One we need to tackle in a different article.  For a more detailed look at How Video Production Companies Make Money, click the link.

If you are reading this, you are well on your way to starting a video production company of your own.

It’s a long road, but one filled with Joy and maybe a little bit of pain.  Sometimes it’s only Joy, other times, it’s only pain.  But at the end of the day, doing what you love is never work and when you wake in the morning – you wake ready to conquer everything.  Keep working, keep building, stay creative and before you know it, you will have the best production company around.

What is a Video Production Company?

The simple answer is that Video Production Companies produce professional video assetsProfessional video production companies, like ours at Bolt Entertainment use professional audio and video recording devices, hardware, and software to capture and record sound and images.  Back in the days of old Hollywood, video production was referred to as, motion pictures.

There are all sorts of video productions.  Typically, video production companies focus on niches within the production community.  These niches include but are not limited to:

Commercial Video Production

Yellow Lamborghini with Man

Commercial Videos are advertisements/messages from brands to consumers attempting to capture attention, just in case you may want to purchase their product or service.

Music Video Production

post production studios in Atlanta

As if you didn’t already know this, Music Videos are videos that go with songs from your favorite musicians.

Branded Content Production

 

R2D2 moves across a Star Wars setBranded Content can be a little tricky.  Similar to commercial video production, branded content are messages from a brand to a consumer.  However, Branded content typically uses a third, sometimes a fourth brand in the commercial.  As an example, Mercedes might use Luke Skywalker as their on-camera talent and the Mercedes turns into the Millenium Falcon and takes off to a galaxy far far away.  Only Real Star Wars fans will get the reference.  Branded content uses third party brands to increase the marketing value of a video asset.

Unscripted Content Production

Reality TV stars

Reality TV stars from “The Hills” on the red carpet

Unscripted Production companies focus on producing your favorite reality shows.

Scripted Production – Television & Film

video production company in Atlanta, new york video production company, los angeles video production company, vfx

Scripted production companies usually come in two types.  Television and Film.  You know the difference so we won’t get into those details.  In Hollywood, production companies stay in their lane.  Film production companies usually produce films and television production companies usually focus on television production.  They “specialize”  much like a neurosurgeon does not deliver babies.

Smaller Video Production Companies often will specialize in many of these niches.  The biggest and best, however, typically specialize in one, maybe two sectors and then dominate without spreading themselves too thin.

How do Video Production Companies Work?

As you can tell, there are many different types of Video Production Companies and they tend to work differently.  Producers, Executive Producers, Writers, and Directors lead production companies.  These creative executives tend to solicit and aggregate work for his or her company. Below explains how different types of production companies work.

Feature Film Video Production Companies

Producers at the head of Feature Film Video Production Companies work with Film Studios like Lion’s Gate, Paramount, etc to produce the movies you watch on television or digital platform.  Development executives from the studio and production company work with writers and directors to develop the story then bring it to screen.   Within the production company are a number of creatives and operations employees that work to bring a movie to the big screen.  Some of those jobs include:

Production Manager – Oversees day to day operations of the entire production

Assistant Director – Helps the Director keep track of what is going on throughout the production

Assistant Camera – Helps the Camera Operator and DP with lense changes and suggestions for lens and lighting

Camera Operator – Individual operating the cameras on set

Drone Pilot – Fly Drones which carry cameras

Drone Camera Operator – Operates the camera carried by the drones

Director of Photography – Blocks off shots and styles lighting

Foley – Creates sound you hear.  A glass-shattering, gun cocking, etc.

Key Hair – Leader of the Hair Department

Key Makeup – Leader of the Makeup Department

Key Wardrobe – Leader of the Wardrobe Department

Set Designer – Designs what the camera captures on set either by building the set or moving things in and out of a room

Sound Mixer – Records and mixes sound on a production.

There are many other jobs on set, bet these are the main ones.  For a more detailed report on How Video Production Companies Work, click the link.

Commercial Production Companies

Commercial Production Companies utilize many of the same crew as Feature Film Production Companies, described above.  The difference is the type of work they specialize in.  Commercial Production Companies work with writers and directors that specialize in shorter form content.  Writers and Directors that work on 30 seconds to 1-minute content think differently than writers and directors that work on longer-form content.

Think about it like this.  Not all runners are built for the 100M.  Some train for it, others train for the mile.  Think about writers like this as well.  At the end of the day, a professional runner that trains for the mile will still be faster than the average fast human, professionals that specialize in commercials work on commercials day in and day out.  They think within a 30-second time span, a 30-second window to tell a story, whereas writers of feature films tell stories over 75 – 120 minutes.

How do Video Production Companies Make Money

HA!  Now there is a loaded question.  “However you can” is one way to look at it.  At the end of the day, you start where you start.  Start shooting videos for whoever asks you for one.  Start a page on social media, showcase your work.  If someone likes your work, they will reach out and hire you.  Get to know your local businesses/entrepreneurs, 82% of internet traffic will be video within the next two years.  Everyone needs video.  Truth be told, this is a massive question.  One we need to tackle in a different article.  For a more detailed look at How Video Production Companies Make Money, click the link.

If you are reading this, you are well on your way to starting a video production company of your own.

It’s a long road, but one filled with Joy and maybe a little bit of pain.  Sometimes it’s only Joy, other times, it’s only pain.  But at the end of the day, doing what you love is never work and when you wake in the morning – you wake ready to conquer everything.  Keep working, keep building, stay creative and before you know it, you will have the best production company around.

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