Plan alternate social video openings with a clear creative question, consistent claims, the right coverage and a reviewable version list.
Plan Social Video Variations Around a Question, Not Just More Exports Read More »
Review a corporate video script for message, evidence, spoken delivery and filmable scenes before approving the production plan.
Before You Approve a Corporate Video Script, Read It Like a Shoot Read More »
Plan vertical and horizontal video together before filming. Match the framing, coverage, graphics and edit structure to each intended viewing context.
Plan the Vertical Edit Before You Shoot the Horizontal Film Read More »
Send your video editor the footage, brief, selects, brand assets and delivery requirements needed to build a useful first cut without guessing.
What to Send Your Video Editor Before the First Cut Read More »
Approve a brand film treatment when you can connect its central message to specific scenes, understand the brand’s role in the story and explain why the intended viewer would care. Ask what the film will actually show, not just how the proposal says it will feel. A treatment should make the creative direction reviewable before
Before You Approve a Brand Film, Ask What Every Scene Proves Read More »
Choose live action when your viewer needs to see real people, a real place or the product working. Choose animation when the message needs a view that filming cannot easily provide, such as an internal mechanism, an abstract process or a designed world. Combine them when the explanation needs both. The right format follows the
Animation vs. Live Action: Choose What Your Buyer Needs to See Read More »
Plan employee onboarding videos around what a new hire needs to understand or do, rather than everything the company wants to say. Identify the audience, demonstrate the relevant task, verify the instructions with the responsible team, and show where the employee can get help. Separate lasting guidance from information likely to change. Start with the
How to Plan Employee Onboarding Videos People Can Use Read More »
A useful product demo video shows a buyer what the product does, how it fits a real use case and what they need to understand before taking the next step. Choose the question the demonstration must answer, show the relevant action clearly, and verify every claim. A polished montage cannot replace evidence of how the
How to Plan a Product Demo Video That Answers Buyer Questions Read More »
Plan a consistent multi-city video production by agreeing the creative and technical requirements before crews are booked. Give every team the same brief, identify the decisions that depend on each location, and define how footage will reach post-production. Consistency means a shared intention, not pretending every location is identical. Create a reference every crew can
How to Plan a Consistent Video Shoot Across Multiple Cities Read More »
Keep video production approvals moving by naming the final decision-maker, agreeing what each review can change, and returning consolidated feedback against a specific version. Approve the idea before preparing the shoot, and approve the story before committing to finishing. A deadline needs a decision process, not just a date. Decide who can approve what Invite
How to Keep Video Production Approvals Moving Read More »
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